With nearly 10,000 hotels across the UK, standing out from the crowd is important.
Attracting new customers, creating memorable experiences, and encouraging return visits is essential for long term growth and profitability.
The partnership potential between the hotel industry and the EV industry is clear. More people than ever are embracing electric technology and making the switch to EVs so it’s vital that hotels keep up with this trend.
EV charging offers a way to diversify your revenue stream, improve guest experiences and attract new business. Hotels that recognise this commercial opportunity will put themselves ahead of the curve.
In our latest blog, we explain how installing EV charge points in your hotel can help you power up your car park and help you stand out in a crowded marketplace.
The need for destination charging
Up to 45% of EV drivers rely on destination charging and do not have access to charging facilities at home. This means when it comes to choosing where to stay, access to quality, reliable EV infrastructure is an important consideration.
In fact, a recent report confirmed that 67% of UK EV drivers are influenced by onsite charger availability and as many as 48% would categorically choose not to stay at a hotel that didn’t offer it.
These statistics illustrate how charging facilities can seriously impact customer behaviour and why it should be a priority for all hotels.
Create new revenue streams
Did you know you can make your car park work for you by generating its own revenue stream?
Most hotels are reliant on sales of bedrooms and food & beverage. But, by installing EV charging facilities, you can diversify your income opportunities and create revenue from an untapped asset.
For hotels that don’t already charge for parking, installing EV infrastructure is a simple way of making money from the spaces. Not only do you receive direct income from each charge, but most charge point operators will also pay you a set bay rental fee for the use of the space.
Stand out from the crowd and improve guest experiences
To stand out in a crowded market, hotels need to ensure they meet guest expectations and offer all the necessary amenities to ensure they have the best stay possible.
Demand for EV charging is constantly growing so businesses that can offer it will set themselves apart from their competitors and drive footfall.
Not only will it help you to attract new guests who are explicitly looking for charging facilities, but it will also help you to improve their overall hotel stay experience.
Great guest experiences encourage repeat visits and generate positive reviews which in turn will help to boost the reputation of your hotel.
Demonstrate a commitment to the environment
More and more often, consumers are looking to make eco-conscious decisions when it comes to their travel.
By installing EV charging points in your hotel, you are demonstrating a clear commitment to environmentally friendly practices and sustainable transport whilst helping to lower your carbon footprint.
This can help improve brand perception amongst existing and potential customers and highlight your company values.
Why EZ-Charge is the right partner for your hotel
It is essential to choose the right partner for your EV charging installations. A poor charging experience can lead to long-term reputation damage and discourage your valued customers from returning. That’s why you need a charger that has a proven up time of greater than 99% and a track record for delivering charging networks.
That’s where EZ-Charge can help. Our mission is to help you deliver a reliable, user-friendly charging experience for every EV driver. Thanks to our comprehensive EV charging hub solutions, we make the whole process easy.
Our ultra-reliable chargers have an uptime of 99.2%. Plus, we design and control our software in house which gives us access to powerful live data on each site’s performance. The user-friendly chargers come with contactless payment options and large LCD screens as standard to make charging simple for your guests.
Whether you want a full or part-funded solution, our knowledgeable team works in partnership with you every step of the way – from optimising the use of your space at the design phase through to planning, installation and 24/7 monitoring.
Our experience working with renowned hotel chains means we are well positioned to understand the needs of your premises and deliver and manage the facilities for you. Let us do what we do best so you can focus on delivering exceptional hospitality experiences.
Get in touch with the EZ-Charge team today to book your free site visit and hear more about how charging infrastructure could transform your car park.
Contact us here.